GSD, fractional revenue operations for oilfield technology companies
Lead generation, sales, and marketing for oilfield technology companies. Installed in weeks.
For CEOs of oilfield technology companies ready to accelerate growth. The Torque Method installs a fractional revenue operations team, delivered by operators who spent 20 years inside the customers you sell to.
20 years inside Fortune 100 energy services · fluent in the customers you sell to
For technology companies selling into OFS, E&P, and midstream operators · typical clients $8M–$40M revenue
Torque Diagnostic from $25K, 6–8 weeks · Growth Partnership from $20K/mo, month-to-month
GSD is a fractional revenue operations firm for oilfield technology companies. Using the Torque Method, GSD installs targeting, outbound, and pipeline discipline that helps companies close deals against long sales cycles and skeptical buying committees. Engagements start from $25K and deliver measurable output in weeks.
Two ways to work with GSD
Door 1 · Entry engagement
The Torque Diagnostic
A fixed-scope 6–8 week engagement that produces your Torque Method growth plan and delivers one or two implemented quick wins. The low-risk first move.
From $25K · 6–8 weeks
See the diagnosticDoor 2 · Ongoing partnership
The Torque Growth Partnership
Fractional revenue operations installed and run across three layers: Torque, Traction, Thrust. Month-to-month. Every partnership starts with a Torque Diagnostic.
From $20K/mo · priced by scope
See the partnershipFull pricing detail in your scoped proposal.
The methodology
The Torque Method
Torque is the pulling power a company builds against friction across the sales cycle. The Torque Method builds it in three layers, Torque, Traction, and Thrust, so growth stops stalling in front of the buying committee and starts compounding after the close.
Is this you?
“Our product is the best in the market and our sales cycle is nine months. Something is broken and I don't know what.”
CEO / Founder
Growth stalled, or accelerating, or you are heading into a deal. Marketing has been a founder-run afterthought.
See where you land“My reps are five months deep into a deal and it dies in committee. Every time.”
VP Sales
Deals stall in front of the buying committee while a single skeptic holds them up. The CRM is a graveyard, and pipeline reports fall apart at quarter-end.
See where you land“I don't need another agency selling me a retainer. I need somebody who has built this before.”
Head of Marketing
One person doing brand, content, product marketing, and ad ops, with no budget for a full team.
See where you landAlso relevant for CFOs signing off on growth investment, and PE operating partners preparing portfolio companies for exit.
What changes
Nine-month sales cycles that die in committee
An ROI story and pipeline discipline built into the sales motion
A CRM with 4,000 contacts and 40 that matter
A clean, prioritized target list your reps can work
A marketing team of one
A fractional revenue operations team of six
Featured case study · Wireline logging technology company
Results publishing after client sign-off.
A wireline logging technology company engaged GSD to install revenue operations ahead of a growth push. Named outcomes are being prepared for release and will appear here once the client has signed off on the public framing.
See the case library
Who builds this
Maxine Aitkenhead
Maxine Aitkenhead is the founder of GSD, a fractional revenue operations firm for oilfield technology companies. She spent 20 years inside Fortune 100 energy services building data systems before founding GSD.
More about GSD